A Step Forward with Ghattam: How Promotional SMS Campaigns Doubled Traffic and Strengthened the Brand

Client

Ghattam is a European footwear brand. The company actively engages with customers and offers an extensive loyalty program.

Objective

To enhance brand awareness and increase website traffic through promotional SMS campaigns.

Ghattam, a footwear brand, aimed to strengthen its marketing strategy by utilizing SMS advertising. To maximize the effectiveness of its marketing campaigns, Ghattam partnered with iHub. Over three months, the SMS campaign delivered significant results.

Campaign Overview

August

• Large-scale SMS campaign for maximum audience reach
• Personalized messages featuring promotional offers and product links

Results:

• A high delivery rate ensured a large number of potential customers
• Around 40,000 website visits, indicating increased interest from the target audience

September

• Refinement of target audience parameters for higher-quality distribution
• Focus on promotional offers to boost engagement

Results:

• Despite a smaller campaign volume, a high delivery and response rate indicated effective audience segmentation and precise positioning of offers

October

• Optimization of SMS volume for more accurate targeting
• Improved message quality with additional introductory elements

Results:

• High delivery rates and around a 3% response rate, demonstrating increased campaign efficiency
• A systematic increase in website visits highlighted growing brand interest

Conclusions

The use of iHub's SMS marketing tools proved to be an effective strategy for Ghattam in attracting brand attention and generating website traffic.

Website visit statistics indicate that this marketing approach successfully increased customer engagement.

The percentage of delivered SMS in August, September, and October showed a consistent rise in campaign effectiveness, confirming that SMS was a successful tool for marketing outreach.

Regular analytics and campaign optimization allowed Ghattam to reduce SMS costs while maintaining high efficiency.

Personalized and promotional messages, combined with precise audience segmentation, contributed to higher response rates and strengthened customer-brand relationships.