Ascardi Automotive Holding: Effective Customer Acquisition

Client

Ascardi Automotive Holding is an official dealer of luxury sports car brands. The company has been collaborating with iHub since 2014, successfully working together for over 10 years.

Objective

To attract new buyers and increase car sales using SMS marketing, with a focus on engaging potential customers through mobile devices.
 

Campaign Overview

SMS Integration
Registration of the channel in the personal account and setup of a unique sender signature.

Target Audience Selection
A thorough analysis of customers and the market was conducted to define the target audience, ensuring precise marketing efforts.

Segmentation
Clear user selection criteria were established to maximize campaign efficiency.

Partnership with Mobile Operator
iHub collaborated closely with a mobile network operator, gaining access to subscriber data matching the defined targeting criteria.

Creation of Persuasive SMS Content
iHub’s marketing specialists crafted engaging and compelling text messages tailored to the interests of the target audience.

Campaign Planning & Automation
SMS campaigns were designed and launched automatically, ensuring a continuous flow of content and offers to potential customers.
 

Results

Strengthened the client’s brand image as a company offering attractive deals.

45 inquiries for car purchases per month.

2 successful car sales per month.
 

Conclusions

SMS marketing tailored to the interests of potential customers proved to be an effective tool for increasing sales and attracting new buyers. The key factors of success included precise audience segmentation, well-configured targeting, and systematic analysis of campaign results for continuous strategy improvement.