Inform your customers about promos, discounts and seasonal sales
PLATFORM
iHub.Platform
Omnichannel platform for driving sales, building customer loyalty and cost optimisation for the benefit of your business
Contact us
iHub.Platform
Geographically distributed cluster based on high-availability data centres. Service uptime is no lower than 99.96%. All locations are connected and synchronised into a single network with VPN-protected connections.
Benefits
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SMPP, HTTP, SMTP, SDK
Support all the popular protocols
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API
Open API for quick integration with the client's platform
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Multi-user interface
Configure user access levels and restrict editing
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IP whitelisting
A pool of trusted IP addresses that are allowed to send requests
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Do Not Send lists
Exclude contacts from your bulk sending
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Anti-spam
Create your own anti-spam lists with text filters or regular expressions
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Throttling
Adjust the number of messages sent per unit of time
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Scheduled campaigns
Select the date and time for a delayed delivery
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Receive inbound messages
Read and answer incoming messages from your customers right in the platform web interface
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Inbound connections quota
Limiting the number of received messages to adjust the contact center load
Сapabilities
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Campaigns
- Personalised messages for every customer
- Benefit from an easy-to-use web interface for campaign management
- Configure flexible scheduling: set mailing time and date
- Deliver messages according to your customer’s time zone
- Set up message time-to-live
- Receive inbound messages from customers under your personal account on website
- Configure user roles according to the internal tasks and responsibilities in your company
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Omni-channel
- Create omni-channel campaigns, starting with a low-cost channel and optimise the marketing budget
- Configure smart triggered message sequences to maintain audience interest
- Deliver the message via a fallback channel in case the priority channel cannot be reached
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Analytics
- Clear online overview of the performance of marketing campaigns, with comparison reports for better insight
- Analyze the effectiveness of online advertising campaigns comparing different periods
- Storing campaign history. Access is available at any time
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Address book
- Advanced segmentation to target customers effectively
- Several company departments can work with the same contact database
- Send triggered messages when a contact’s details change
- Create and maintain Do Not Send lists and lists of users who have opted out
Use cases
SMS
Viber
Push
Flashcall & Voice Password
Inform your customers about promos, discounts and seasonal sales
Announce new goods and services and attach a link to the order page
Propose a personal offer
Reward your customers with loyalty points
Inform your customers about upcoming events
Send purchase alerts and keep customers informed about their account balance
Keep customer accounts secure with one-time passwords
Send reward program balance reminders and offer ways to redeem bonus points
Send real-time updates on orders and delivery status
Send reminders about important events or due date notifications
Accept micropayments for goods or services
Redeem a coupon and other products
Evaluate customer service
Unsubscribe options
Confirm customer orders and purchases
Notify about changes in product usage terms
Inform customers about service changes
Remind about upcoming events/payments
Inform customers about changes to their bonus account
Tell customers about promotions and seasonal offers
Congratulate customers on special occasions
Reactivate abandoned purchases
Provide customer support
Make additional sales
Inform your customers about promos, discounts and seasonal sales
Announce new goods and services and attach a link to the order page
Propose a personal offer
Reward your customers with loyalty points
Motivate customers to install your mobile app and follow you on social media
Send purchase alerts and keep customers informed about their account balance
Keep customer accounts secure with one-time passwords
Send real-time updates on orders and delivery status
Send reminders about important events or due date notifications
Provide sales assistance
Notify customers about the order status
Collect feedback from customers to improve service
Keep customer accounts secure with one-time passwords
Confirm customer orders and purchases
Notify about changes in product usage terms
Inform customers about service changes
Remind about upcoming events/payments
Inform customers about changes to their bonus account
Tell customers about promotions and seasonal offers
Congratulate customers on special occasions
Reactivate abandoned purchases
Provide customer support
Make additional sales
Inform your customers about promos, discounts and seasonal sales
Announce new goods and services and attach a link to the order page
Propose a personal offer
Reward your customers with loyalty points
Inform your customers about upcoming events
Send purchase alerts and keep customers informed about their account balance
Keep customer accounts secure with one-time passwords
Send reward program balance reminders and offer ways to redeem bonus points
Send real-time updates on orders and delivery status
Send reminders about important events or due date notifications
Registration and authentication
User verification
Bot protection
Transaction confirmation
Verification code delivery
Connection
Fill out the registration form with your contact details
Fill out the legal details and sign the document
Deposit funds to your personal account
Register and verify your business channel and add it to your account settings
Start using your new communication channel
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Email Marketing in Online Education: How to Sell Without Selling
Client
NDA – Industry: Online EducationObjective
To shift editorial policy from sales-driven content to valuable, informative content. The goal was to reduce unsubscribe rates, increase Open Rate and Click Through the Open Rate (CTOR), and ultimately boost sales.Campaign Overview
Development of a New Strategy
The email marketing team at Devino Telecom collaborated with the client to develop new content directions and formats for email campaigns. Instead of focusing on promoting new courses and selling existing programs, the emails now provide valuable content related to employment, career growth, and soft skills development.Creating a Visual Identity
To align with the new strategy, Devino Telecom’s team worked with the client’s marketing department to design new email templates. These featured a text-focused design, soft color schemes, and mobile-friendly typography for an improved reading experience.
Email Campaign Optimisation
The email frequency was cut in half—instead of receiving four promotional emails per week, users now get a maximum of eight emails per month.
Results
After three months of testing the new editorial approach, Devino Telecom successfully improved all key metrics:- Unsubscribe rate decreased by 8%
- Open Rate increased by 11%
- CTOR grew by 6%
- Each campaign generated an average of 5 more sales
- This strategy proved that valuable content-driven email marketing can enhance engagement while driving higher conversions.